CONTACT ME
Merkle/dentsu
2023 - present
Brought on in September 2023 as a contracted copywriter to work on a large international client's new digital commerce platform.
Transitioned to full-time employment with Merkle in September 2024 (formally transferred to dentsu in March 2025, maintaining FTE status).
Collaborated with professional UX and web designers, crafting copy for clients' websites, web-based applications, mobile apps, and ad placements (social, search, digital, out-of-home).
Developed skills in brand experience design, content design, project envisioning and roadmapping, client relationship management, and content voice/style development.
Skills gained: Figma, SharePoint document management, UX and content design principles, information architecture (IA), collaborative web and app design, digital experience design
Clients are confidential, but work samples can be provided upon request.
Stone Press
2020 - 2023
Hired as editor for a digital content production team in November of 2020 that produced hundreds of unique pieces for multiple online properties, largely focusing on business software, website development, HR, and business formation.
Left in August of 2023 to pursue new opportunities not bound to the shifting sands of SEO standards.
Skills gained: Editing informational content output at scale, coaching writers to elevate their copywriting skills, editorial QA guidelines/style guide development
Work samples, including content production SOPs and QA materials, available upon request.
Cincy Magazine
2019 - 2020
Hired as associate editor in February 2019, contributing articles to Cincy Magazine, NKY Magazine, and Dayton Magazine.
Assumed managing editor role of NKY Magazine in October.
Managed custom publications for clients such as the Proctor & Gamble Alumni Network and The American Cancer Society, overseeing editorial, publication, and client relationship management.
Let go in March 2020 due to a second round of COVID-related downsizing.
Skills gained: Long-form article writing, interviewing, Adobe InDesign, editorial fact-checking, freelance writer management, client relations, printed publication production
Freelance client work
2008 - 2019
I cut my teeth in the world of digital content by freelancing for various B2B companies, including writing blog posts and whitepapers for Paycor, Relequint, and GNGF.
Later work includes:
Baseball writing for Redleg Nation (2014-2016)
Web copy consultation for Kinettix (2018-2019)
Editor of a book on patent strategy for entrepreneurs, The Patent Game (2018-2019)
About Kevin Michell
My career has been guided by a innate knack (and love) for writing, which has been enhanced by years of experience in content production management (both digital and print), editorial leadership, content design with a focus on UX web applications, and client management.
I've witnessed dramatic changes to how the written word is deployed, but the benchmark for quality remains the same. Good writing delivers all the information an audience needs, in a manner that is all at once efficient, empathetic, and evocative. See Rule 17 of Strunk & White.
If you're interested in utilizing my communication skills, eye for detail, and devotion to content quality, please reach out using the form below.